Giorgia Stella is a promising novelty in the high childrenswear sector under the leadership of Giorgia P. SRL. The brand, co-founded by Federica Rocchio and Mario Luca Pezzotta, is 100% Made in Italy, and presents itself in the children’s fashion market with the creative support of the designer Alessandra Miliano who signs the first SS19 collection.

 “I started almost for fun, taking inspiration from Giorgia and dragged by her radiance. The days spent between lace, fabrics, sewing machine and Giorgia’s catwalks between her dolls and stuffed animals.”

Federica Rocchio co-founder

This is how this Made in Italy fairytale begins: from the love for children and for the family, from dialogue and participation. This is how the Giorgia Stella clothes are created, designed and made for and with the little ones and their mothers , the brand wears girly from 3 to 10.

The proposals of the new brand are elegant and timeless. They are made by expert façonniste. To be comfortable for the wearer is the first purpose for this reason the most exclusively and delicate fabrics are used.
Creativity and imagination intertwine with craftsmanship and attention to details.

Giorgia Stella: our family history

We are a family, a family with a great desire: to be united always, even at work. And that’s how Giorgia Stella was born, but let’s start from the beginning …

Giorgia, Federica and Luca

 This is the story of a child, her mom and her dad. It is the story of our family with a great desire: to be united also in work’s goals. An opportunity to be together and grow in each other’s company and in planning.
One day Luca, observing our family dynamics, had an idea and said: “Federica, considering that you are always looking for unique looks for Giorgia (our little girl who is 5 years old), and for something that makes her different to the mass, why don’t we create a brand inspired by her?”

The birth of a brand


That’s how it all started on a fall day in 2017.
It all started on a fall day in 2017. Luca and I are two pragmatic people with different skills: I’m a lawyer and an he is an economist, immediately we realized that the challenge was strong and it would have involved a great commitment and a lot of passion.
We got to work and, as in our family management, we divided the tasks to put together the puzzle and design our brand.
The brand name: another big rock! We spent days and days looking for the perfect name, but every time we went against a wall: they were all already registered!
But we had not considered the third member of our team, our jolly: the little Giorgia.

 A very young team!

Suddenly the average age of our team has dropped, just like that in an innovative startup, and it happened when we asked our daughter:
“Giorgia, would you like to call your brand of clothes?”
Without hesitation she answered:
“I want to call it Giorgia Stella!”
She was our inspiring muse again and she identified a free name that would become ours, the name of our clothing line for girls.
At that moment we understood that Giorgia’s role would become central: I would take care of the legal aspects and supplies, Luca of the financial component, and Giorgia of the creative part, fundamental in a fashion brand!
Every time we have to make a decision and we are not convinced, we call Giorgia on any subject.
With her we chose the logo among the many proposals, selected the sketches of the designer and chose the fabrics. And then Giorgia was the model for the production of the sample, traveling with mom and dad, always together even at dawn, because she couldn’t wait to admire “her” made and wear clothes.

 The journey continues …

With the sample ready we all arrived together at Pitti Bimbo, a unique experience for us and for the little one who had a great time!
And that’s where we decided that we would start a whole new online adventure for our brand.